Strategy. Partnerships. Growth. Execution.
We help emerging brands grow in-market.
We help brands navigate on-premise, sponsorships, and distribution with clear strategy, the right relationships, and hands-on execution.
Most founders don’t know how to break into on-premise—or how to approach sponsorships and distributor partnerships in a way that actually leads to growth.
That’s where we come in.
We help you understand the landscape, get in front of the right accounts, build the right distributor relationships, and show up in a way that earns traction.
Co-Founder & CEO
Meet Jamie
I am a former marketing strategist behind Brightside Collective. As a former On-Premise Marketing VP, I have a track record of building global brands including Liquid Death, Diageo, Moet Hennessey and Carlsberg USA.
I specialize in scaling brands through hospitality, nightlife, and live entertainment channels, focusing on aligning distributor strategy with revenue-driving, venue partnerships. My background provides me with a versatile skill set and the ability to view brands through a unique lens.
Co-Founder & CCO
Meet Kelly
I am the creative behind Brightside Collective. My background is rooted in design and visual storytelling, with a focus on creating work that feels intentional, elevated, and cohesive. I also bring experience in social media strategy, helping brands translate their identity into content that connects.
After running my own creative business, KGS Creative, I partnered with Jamie to combine our strengths and build something even stronger with Brightside Collective.
Who
we are
Our approach
We’re direct, hands-on, and built for execution. We stay close to the work, move quickly, and focus on what actually drives results in-market. No overcomplication, just clear strategy and real follow-through.
Our point of view
The brands that win aren’t the loudest—they’re the most intentional. Real growth comes from knowing where to show up, how to show up, and who to build with once you’re there. We believe in focused strategy, strong relationships, and execution that earns respect in the market.
The gap we fill
Founders are investing in sponsorships, activations, and early market efforts without a clear strategy—or a path to turn that visibility into real distribution. There’s a disconnect between showing up and actually gaining traction, and too many brands are left with spend that doesn’t convert.